OVERVIEW
In collaboration with PCL Construction Industrial creative team and other interdisciplinary teams, I designed two posters to be displayed on work sites and a presentation, as well as a sticker sheet and colour page for employees to bring home to share the information with their family and friends. "Taking Safety to the Next Level" is a comprehensive campaign on fall safety for PCL's annual Welcome Back initiative. Focusing on informing industry workers about critical safety practices, this campaign centred on the importance of safety when working at heights. Through targeted communication and engaging materials, the campaign aimed to raise awareness, promote best practices, and empower workers to prioritize safety in all aspects of their work on site and at home.
